Insight:

Aluminum Foil is the homemaker’s Swiss army knife.

It’s the multi-purpose tool to solve life’s little problems.

The Idea​

More Than Just Foil - Drawing inspiration from life hacks, we sample foil in a very innovative and engaging way that will get them to fully understand that Diamond Aluminum Foil has more uses than food prep and storage.

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Diamond foil as wifi boosters, furniture glider, rust remover, can sunshades and a whole lot more - we turn foil into various non-traditional uses and sample them out through varios POS and cross merchandising in places and locations where aluminium foil never had a place.

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