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I'm Naresh.
I help brands make friends.
Insight:
Aluminum Foil is the homemaker’s Swiss army knife.
It’s the multi-purpose tool to solve life’s little problems.
The Idea
More Than Just Foil - Drawing inspiration from life hacks, we sample foil in a very innovative and engaging way that will get them to fully understand that Diamond Aluminum Foil has more uses than food prep and storage.
Diamond foil as wifi boosters, furniture glider, rust remover, can sunshades and a whole lot more - we turn foil into various non-traditional uses and sample them out through varios POS and cross merchandising in places and locations where aluminium foil never had a place.
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