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Defy your limits


To launch Mercedes Benz AMG's 3 new sports models, Mercedes collaborated with XDubai - Dubai's well known extreme sports company. We worked with Hollywood stuntman - Damien Walters, World-renowned skydiver and base jumper Noah Bahnson and kiteboarding/kitesurfing champion, Nick Jacobsen.


We took the true meaning of adventure to the extremes with a record-breaking and world-first feat from the Burj Al Arab’s iconic helipad. This "ad" became one of Dubai's most talked about videos garnering over 28 Million views on YouTube.

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